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What is brand identity?

Just like a person, your brand takes on a persona. It has a name, meaning, certain look and tone of voice. This persona we'll call, identity. What is Brand Identity? Brand identity is the visual and verbal expression of a brand. Brand Identity is an asset that needs...

What is Branding?

In my last post I defined, "What is a brand?" In this short post I'll define, "What is branding?" To keep it simple ... If a brand is your company which makes an impression, then branding is ... the process of making an impression about your company. What is...

What is a brand?

I've been researching the question, "What is a brand?", lately to see what other perspectives are out there. And let me tell you, THERE ARE A LOT!!! I wish I could find it in my heart to address all of them, but to be perfectly honest, I like to just get to the point....